GIS in Real Estate

Whether you work for a commercial real estate agency, multiple listing service (MLS), home builder, or property management companies, GIS can bring the advantage to you. Location drives the real estate industry. It's not just about finding any site but finding the best site. Real estate companies count on GIS technology to deliver the results they need. By analyzing data around locations—demographics, aerial photographs, traffic counts, shopping center usage, merchandise potential data, and competitive influences—they can find properties to match exacting specifications. GIS helps the real estate industry to analyze, report, map, and model the merits of one location over another. From identifying the best fit for new development or matching a homebuyer's decision criteria to managing a property, GIS delivers the answers needed to make the best choices.

Although GIS has been around for a number of years, its use by real estate professionals is just now beginning to surface. An adventurous few are ahead of the curve, using GIS systems to locate properties, perform supply and demand analyses for retailers, and advise investors on the performance of their assets.

With knowledgeable assistance and an affordable financial investment, residential and commercial real estate brokers, appraisers, assessors, and investment analysts can tap into applications and insights that did not exist just a few years ago. The uses and benefits of GIS technology are so far-reaching, in fact, that they touch all the major players in the real estate industry--investors, developers, property owners and managers, service providers, market observers, and regulators.

Gage Consulting Services will walk you through all the decisions and problems encountered in setting up a GIS, with essential information on acquiring the proper hardware and software, making use of digital and attribute data, custom programming, and system integration. We can even provide advice on staff training, ongoing project management, and future GIS needs as your efforts evolve.