The drive-time analysis utilizes isochrones to define drive-time zones and assess the demographics within these areas. This approach enables the evaluation of a territory's market potential. Franchisors, retailers, and sales and marketing professionals rely on geographic analysis to structure their prospecting efforts, optimize campaigns, and assign sales territories effectively.
Opportunity Zones are economically-distressed communities, designated by states and territories and certified by the U.S. Treasury Department, in which certain types of investments may be eligible for preferential tax treatment. The tax incentive is designed to spur economic development and job creation in distressed communities by providing these tax benefits to investors.